… in which we discover the benefits of asking broader questions before we qualify someone for our products. It’s a small cafeteria. Solid food to the right. Salad to the left. Cashier at the end. Read more »
In which we discuss the importance of taking new ideas and new perspectives to our clients to keep them coming back. Read more »
In which we consider what to do when we run into someone who has no need, no hurry, or no money. From the “you probably had to be there and I will give it a shot anyway” department: Read more »
In which we are reminded to speak benefits rather than features… And to slow down. Read more »
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