In which we are reminded to be careful about “sharing our experience” when asked until we understand the details, no matter how tempting. Read more »
In which we are reminded that selling value frequently requires us to follow the steps of our clients’ business processes. Read more »
In which we are reminded that to sell our value, rather than defend our cost, we must be able to quantify the value we’re selling. Read more »
In which we consider a practical strategy to connect with our prospects if we’ve not walked in their shoes. Read more »
© Copyright 2015 Clarity Advantage. All rights reserved.
This website shall be governed by and construed in accordance with the laws of Massachusetts, USA, without regard to its choice of law rules.