In which we consider how long to pursue cold prospects. Read more »
In which we are reminded that there ain’t no such thing as a commodity if we consider buyers’ preferences and their buying experience. Read more »
In which we pause briefly to consider our personal value and value propositions – what people find most valuable about us. Read more »
In which we are cautioned to look closely before we invest serious time in juicy-looking prospects and customers. Read more »
In which we are reminded that, much as in Holiday shopping, our efficiency and effectiveness in our territories can be vastly increased through the development and implementation of a plan. Read more »
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