A Little Excitement (Issue 531)

In which we are reminded that we need to market (attract attention) before we can sell. Read more »

Storm-Chasers (Issue 530)

In which we are reminded that early warning systems are the key to generating timely new ideas for clients or to avoiding trouble. Read more »

(Sometimes) It Isn’t Only About the Money (Issue 529)

In which we are reminded that our clients make decisions to change based on a broader set of factors than cost savings and that, sometimes, cost savings isn’t even first on the list. Read more »

Question Elegance (Issue 528)

In which we are urged to increase the attention we pay to context in the questions we ask. Read more »

Sell the Strengths (Issue 527)

In which we are reminded to sell the strengths we have rather than those we wish for. Read more »