In which we learn from brilliant event planners how to prepare and engage prospects and customers. Read more »
In which we are reminded to provide credible, specific consequences and benefits to action when we’re playing the “fear and uncertainty” card to book an appointment with a prospect. Read more »
In which we are reminded to warm up and rehearse our calls before we sit down with clients. Read more »
In which we learn from an America philosopher a question of discovery Read more »
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