In which we are encouraged to create demand for our services, not wait for clients to discover they need us. Read more »
In which we are reminded to interpret our prospects’ and clients’ behavior and intentions through multiple experiences rather than just one. Read more »
In which we are encouraged to develop a clear distinction, no matter how small, to differentiate ourselves from others and attract referrals. Read more »
In which we encourage balance in pursuing “long shot” sales opportunities. Read more »
In which we are encouraged to manage our sales from data and a plan. Read more »
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