A (Christmas) Prospecting Tale (Issue 811)

In which we are reminded that consistent research is a key to offering timely, high impact ideas to prospects and clients. Read more »

Differentating Standard Products (Issue 810)

In which we see how to position standard products as “fresh” and “built just for you.” Read more »

Absolutely Convinced (Issue 809)

In which we are reminded that many clients are motivated to buy more by fear of failure than by positive benefits of change. Read more »