How Will I Know? (Issue 601)
In which we are reminded to understand our buyers’ criteria for making a change before pitching ideas or solutions. Read more »
In which we are reminded to engage our clients in a flow of conversation rather than stopping every two minutes to demonstrate how much we know. Read more »
In which we are reminded of the importance of investing a little time to understand buyers’ “stories behind their stories” before we attempt to sell. Read more »
In which we are reminded to be a little careful before “doing someone a favor.” Read more »
We Are Seriously Social.