Product Pushing (Issue 883)
In which we are reminded to sell and deliver (and design and promote) product the way our clients want it done rather than the way we want to do it. Read more »
In which we are reminded to sell and deliver (and design and promote) product the way our clients want it done rather than the way we want to do it. Read more »
In which we are reminded to make memories with clients worth telling stories about. Read more »
In which we are encouraged to provide personal touch and clear up suspense when we deliver bad news. Read more »
In which we are reminded to reduce the uncertainty people feel about our products or services. Read more »
In which we are reminded to spray benefits sparingly when we’re presenting solutions to prospects. Read more »
In which we reminded to focus prospects on potential bad outcomes if they persist with “business as usual.” Read more »
In which we are reminded to think about why we want to work with each specific client… beyond their money. Read more »
In which we are reminded that, even if we provide the best possible water, horses won’t drink if they’re not already thirsty or if we can’t show them that really bad things will happen if they don’t drink now. Read more »
In which we are reminded to persevere and practice when changing or adding something significant and new to our sales patterns. Read more »
In which we are reminded to design sales presentations so they’re easily understood and useful. Read more »
We Are Seriously Social.