In which we are reminded: Get to our clients BEFORE they finish their budgets and plans for next year. Read more »
In which we are reminded that buyers sometimes stop or slow down their processes with us because of related or unrelated issues. Read more »
In which we are reminded to document our sales and client management activities day by day (even ‘though that’s about the last thing in the world we want to spend time on). Read more »
In which we are reminded that, frequently, it’s our expertise rather than the products we sell that earn us clients and commissions. Read more »
In which we are reminded that complaints or expressions of interest are not sufficient foundations to pitch. Read more »
In which we are urged to get out from behind our desks and go TO our clients to earn their business. Read more »
In which we are encouraged to savor and ask questions that go beyond the obvious. Read more »
In which we learn marketing from Mercado merchants’ movement. Read more »
In which we are reminded to manage our discovery questioning patiently. Read more »
In which we are reminded to maintain a broad view and help our clients solve the problems that are immediate and urgent, whether or not we make a sale in that moment. Read more »
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