A Value Prop Wake-Up (Issue 953)
In which we are encouraged to reconsider rigorously, clarify, and communicate our value. Read more »
Dance to THEIR Tune (Issue 952)
In which we are reminded to dance with clients’ answers to our questions rather than sticking to our own agendas and tasks. Read more »
Holding Their Hands (Issue 951)
In which we are reminded to ‘be there’ with our clients when they hit the first post-purchase wall. Read more »
Close Shaves (Issue 950)
In which we are reminded to take our time and patiently prepare ourselves. Read more »
What’s a Little? (Issue 949)
In which we are reminded… there’s just certain stuff we need to know without winging it. Read more »
Changing the Blade (Issue 948)
In which we are encouraged to establish routine reviews of client satisfaction and product performance. Read more »
Washing Groceries (Issue 947)
In which we are reminded, when clients dig in on an issue, to ask questions rather than persuade. Read more »
One or Two Will Do (Issue 946)
In which we are reminded to limit our responses to client questions to one or two ideas at a time. Read more »
Sales Insights for What May Be The New Normal
April 14, 2020 Clarity President Nick Miller with friends Jack Hubbard (St. Meyer & Hubbard) and Ned Miller ( Third Act Sales Consulting ) created a “Three Amigos” video highlighting strategies for the Covid-19 influenced sales world. Ned Miller focused primarily on the importance of clear focus, a plan, and maintaining routines. Nick Miller focused … Read more »
Imagine (Issue 945)
In which we are reminded that stories, particularly imaginary “hero’s journey” stories, are powerful vehicles for communicating the value of our products and services. Read more »
We Are Seriously Social.