Ramping Up Revenue with Disengaged Customers – Webinar with Barlow Research Oct. 2

September 15, 2015      We’ve arranged “free access” for you to Barlow Research’s First Friday Web Conference on October 2.

Here are the details:

Ramping Up Revenue from Disengaged Customers

When: Friday, October 2, 2015 at 12:00 PM Eastern (one hour)

Featuring: Nick Miller, Clarity Advantage; Bernie Kuechler and Adam Johnson, Barlow Research

Fee: Complimentary with Promotion Code “Clarity” (case sensitive)


Revenue growth is essential, and engaged customers are essential to new revenue. The problem is that active customers often go dark.

While small business owners rely on their financial institution to effectively meet their banking needs, large portions of them don’t actively engage in a relationship with a business banker. This may be due to a lack of interest from the customer, a lack of effective follow-through from the business banker, or other reasons.

How does a financial institution need to engage small business customers once they have gone dark?  What does it take to get these customers’ attention?  Our research has provided us with critical insights that can answer these questions.

In this session, you will learn:

  • How to regain your customers’ attention after they’ve gone dark
  • How to earn the right to deepen your relationship with your customers
  • How to increase revenues from engaged customers

This discussion is designed for anyone involved in small business or middle market relationship management, sales and sales management, marketing, market research or line of business strategy.

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