After Shave (Issue 813)
In which we are reminded to fully understand our customers’ specifications before delivering. Read more »
Better Questions, Listening
Maybe Don’t Say It All At Once… (Issue 791)
In which we are reminded not to call our clients’ babies ugly…. At least not all at once. “So, what do you think?” I asked my friend at intermission. I had invited her to dinner to catch up on a year’s stories, then to take in a local troupe’s performance of a Broadway musical. “This … Read more »
Assessing Buyer Appetites for Risk (Issue 787)
In which we are encouraged to explore the bigger picture of what our clients seek to maximize or minimize in purchasing our services. I was riding a city bus from my hotel to a client’s office for an early meeting. There were some seats open, one next to me, and some people standing. At the … Read more »
We Are Seriously Social.