Buck Bierly

Question with Those Fries? (Issue 610)

In which we are reminded…once again… to ask questions EVEN WHEN WE’RE SURE  we have a good idea. Read more »

Contingencies (Issue 609)

In which we are reminded that not everything (anything?) goes as planned – good to have a back up in advance. Read more »

Clients Who Know (Issue 608)

In which we are reminded: We run a risk when we assume that clients correctly understand their problems. Read more »

Something to Talk About (Issue 606)

In which we are encouraged to find and share news or statistics with our clients and prospects that will prompt conversation about the little mysteries that are critical to their businesses. Read more »

Taken for a Fool (Issue 605)

In which we are reminded to be a little skeptical about what we hear from our prospects and customers. Read more »

Genuine (Issue 604)

In which we discuss the gentle art of the compliment. Read more »

Cave of Wonders (Issue 603)

In which we discuss the opportunities and dangers in calling business prospects before business hours or on weekends and holidays. Read more »

Slow Leaks (Issue 602)

In which we are reminded to fix diversions that slowly reduce our sales time and productivity. Read more »

Not Good Enough for Us (Issue 600)

In which we are reminded to learn and use our companies’ positioning language flawlessly. Read more »

Keep It Simple (Issue 599)

In which we are reminded to help our client make decisions by limiting the number of choices to a few. Read more »

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