Mashed Bananas (Issue 1144)
In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »
Prospecting
Boom Box (Issue 1139)
In which are reminded that, first, we have to attract prospects’ attention. Read more »
Transmitters (Issue 1135)
In which we are reminded to increase our reach through “transmitters” in our networks. Read more »
Just Do Something (Issue 1133)
In which we are reminded that doing “one” of something important is better than doing “none”. Read more »
Make It Personal (Issue 1125)
In which we are reminded that introductions and referrals involve personal, not paper, connections. Read more »
Snout Bumps (Issue 1095)
In which we are reminded that many prospects prefer to be introduced to potential new vendors by trusted third parties. Read more »
Tasty Diversions (Issue 1094)
In which we are cautioned to look closely before we invest serious time in juicy-looking prospects. Read more »
When Ants Go Marching… (Issue 1089)
In which we are reminded that, if prospects don’t bite on the first bait we offer to get their attention, we could switch bait rather than dishing up more of the same. Read more »
Christmas Tree Lights (Issue 1074)
In which we are reminded that our professional networks can quickly go dark if we don’t pay attention to them. Read more »
Conversation Starters (Issue 1030)
In which we are encouraged while networking or going about our daily tasks, to wear something that stands out, breaks the ice, and starts conversation. (Offered with apologies to my Michigan State friends.) Read more »
We Are Seriously Social.