Prospecting

Mashed Banannas (Issue 842)

In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »

Back Stories (Issue 834)

In which we are reminded that our “back stories” are, frequently, critical sales differentiators. Read more »

Entering The (Prospecting) Cave of Wonders (Issue 816)

In which we discuss the opportunities and dangers in calling business prospects before business hours or on weekends and holidays. Read more »

Lousy Sales Leads (Issue 815)

In which we are reminded… no lead list is perfect. Just get on with things. Read more »

A (Christmas) Prospecting Tale (Issue 811)

In which we are reminded that consistent research is a key to offering timely, high impact ideas to prospects and clients. Read more »

Pause Before Flaming (Issue 806)

In which we are reminded to warm people up a little bit before we “turn on the heat” in prospecting conversations.  Read more »

Social Value (Issue 803)

In which we are encouraged to “play big” in the charitable or non-profit world as a way of leveling the playing field with people with whom we’d like to do business. Read more »

Prospecting Tip: Stay Away from the Tourists (Issue 801)

In which we are reminded to go where others ain’t when we’re networking or building community. Read more »