Better Questions, Listening Archives

Better Questions, Listening

What Do You Mean By…?

In which we are reminded to fully understand our customers’ specifications before delivering. Read more »

A Little More Personal (Issue 1170)

In which we are reminded to be… you know…. a little more personal. Two months ago, a good friend underwent back surgery. Her experience reminded me of another friend’s story. We were sitting in his family room, mid-way through the crackers and cheese when other friend said, “…and after we come back from our September … Read more »

Memories (Issue 1164)

In which we are encouraged to practice and memorize essential elements of our conversations. Read more »

Clothes Make The Man (Issue 1162)

In which we are reminded to focus on the big picture rather than focusing one-by-one on specific needs we want to uncover or products we want to sell. Read more »

Past, Present, Future (Issue 1161)

In which we are reminded to invest time to understand our clients’ pasts before we seek to comprehend their presents and futures. Read more »

What Do You REALLY Do? (Issue 1153)

In which we are reminded to focus on the bigger picture of what we create rather than the activities we do day to day. Read more »

Behind the Story (Issue 1143)

In which we are reminded to look carefully at details behind the narratives our clients are selling to us. Read more »

Chickpea Burger (Issue 1141)

In which we are encouraged to avoid brand or reputational damage by guiding clients toward what we do best and away from our weak elements. Read more »

Ask Me To Think (Issue 1134)

In which we are encouraged to lead with questions that prompt client thought. Read more »

Advice (Issue 1129)

In which we revisit the idea of asking questions when we’re asked for our opinions. Read more »