Here’s a collection of information-packed, research-based articles we invite you to read and share.
Business clients seek advice when they face difficult questions and banks and credit unions aspire to be their “trusted advisors” in those moments on equal footing with their attorneys and accountants. Read more »
How can banks make their small business websites more competitive? We recently asked Glen Senior, president of The Small Business Company—who has worked with Bank of America, Comerica Bank, The PrivateBank, and Pinnacle Financial Partners on small business website strategy and content development—about what he is seeing that’s working well (and not so well) on … Read more »
A strong brand that delivers increases in small business profitability, referrals, and customer retention doesn’t have to take years to build. Here are five steps you can get started with today to increase your bank’s small business sales results. A strong brand will accelerate your bank’s small business growth. Your goal should be to develop … Read more »
Want to increase your small business sales productivity and differentiate from your competitors? Then stop dwelling on price and start focusing on value. Here are three ways to get you started. Salespeople love to whine. Have you heard any of these? It’s hard for us to sell value. Prospects buy on price more now than … Read more »
