Positioning Value

Mind On The Gutter (Issue 1026)

In which we are reminded that spray and pray sales tactics usually fail if value is the key to success. Read more »

Slow Down (for the main point) (Issue 1025)

In which we are reminded that, when giving presentations, we should slow down to the speed at which our audiences can comprehend. Read more »

Tired Messages (Issue 1019)

In which we are reminded to update regularly our LinkedIn profiles and other messaging platforms. Read more »

Burnt Sugar (Issue 1014)

In which we are reminded to develop at least one clear differentiator that attracts potential clients to us. Read more »

Again, Please… Slower (Issue 983)

In which we are reminded to speak slower, breathe, and pause so clients can follow us. Read more »

Lists (Issue 979)

In which we are reminded that clients are most delighted when we think ahead and bring them useful  ideas.   Read more »

Perfect Is The Enemy of the Good (Issue 973)

In which we are reminded to fit for purpose rather than perfect. Read more »

Joy Sells (Issue 971)

In which we are reminded that purpose, intention, energy, and joy make a difference. Read more »

Concordance (Issue 970)

In which we are encouraged to look at the facts behind our clients’ first thoughts  about their problems before jumping to recommendations. Read more »

Heirloom Tomatoes (Issue 962)

In which we are reminded about the importance and power of education in differentiation and client engagement. Read more »