Positioning Value

Amplify the Melody (Issue 1040)

In which we are reminded that our proposals should emphasize one or two ideas clearly to ensure clients can hear them. Read more »

Repeated Consumption (Issue 1038)

In which we are reminded to identify and promote our distinctive qualities so that clients remember us and purchase again and again. Read more »

Mind On The Gutter (Issue 1026)

In which we are reminded that spray and pray sales tactics usually fail if value is the key to success. Read more »

Slow Down (for the main point) (Issue 1025)

In which we are reminded that, when giving presentations, we should slow down to the speed at which our audiences can comprehend. Read more »

Tired Messages (Issue 1019)

In which we are reminded to update regularly our LinkedIn profiles and other messaging platforms. Read more »

Burnt Sugar (Issue 1014)

In which we are reminded to develop at least one clear differentiator that attracts potential clients to us. Read more »

Again, Please… Slower (Issue 983)

In which we are reminded to speak slower, breathe, and pause so clients can follow us. Read more »

Lists (Issue 979)

In which we are reminded that clients are most delighted when we think ahead and bring them useful  ideas.   Read more »