Positioning Value

Why Do You Want to Work With Us?

In which we are reminded to think about why we want to work with each specific client… beyond their money.   Read more »

Window Washers (Issue 844)

In which we are reminded to target and differentiate when we want to “steal” customers from other providers. Read more »

Bow Ties (or Learning to Wear The Brand) (Issue 843)

In which we are reminded, as we’re developing our brands or once we’ve built our brand, to stick with it…consistently. Read more »

Mashed Banannas (Issue 842)

In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »