Positioning Value Archives - Clarity Advantage

Positioning Value

Start with the Problem (Issue 1233)

In which we are reminded, if we want to attract peoples’ attention, to start with their problem. Read more »

Sophia’s (Issue 1232)

In which we are reminded to consider what draws people to us and why someone might go out of their way to find us. Read more »

Sell the Back Story (Issue 1231)

In which we are reminded that our companies’ origins and values stories can be powerful tools to attract, enroll, and engage new clients. Read more »

Mush Mouth (Issue 1229)

In which we are reminded to speak so listeners can understand us…easily, without straining. Read more »

Target Zero (Issue 1225)

In which we are reminded about the impact of demography and geography on demand for services. Read more »

What’s Your Cookie? (Issue 1223)

In which we are reminded of the importance of butter, sugar, and memorability. Read more »

Butchering the Opportunity (Issue 1221)

In which we are urged to think deeply about our distinctive, additive expertise. Read more »

Burying the Lead (Issue 1217)

In which we are reminded, when we are positioning ourselves with clients or potential clients, to ensure that our main message or lead idea stands out clearly. Read more »

I Didn’t Know You Did That (Issue 1214)

In which we are reminded to share at least a glimpse of our full offerings even when clients or prospects engage us for only one product or service. Read more »

Sonic Mush (Issue 1206)

In which we are encouraged to focus and personalize our messaging to clients and prospects. Read more »