In which we are reminded to help clients simplify their purchases of complex products by recommending options based on how they use them and likely outcomes (advantages and benefits) rather than technical wizardry (features). Read more »
In which we are reminded that we need to understand client preconceptions about us and our services so they’re not disappointed from the get-go. Read more »
In which we are reminded that people depend on us for accurate responses to their questions AND insights or guidance beyond what they can get through a search engine. Read more »
We Are Seriously Social.