novantas

Selling from Purpose (Issue 614)

In which we are encouraged to define our purposes clearly, therefrom to guide our sales work. Read more »

Your Story in My Words (Issue 613)

In which we are reminded to help our clients see their stories in our descriptions about our businesses. Read more »

Something to Talk About (Issue 606)

In which we are encouraged to find and share news or statistics with our clients and prospects that will prompt conversation about the little mysteries that are critical to their businesses. Read more »

Taken for a Fool (Issue 605)

In which we are reminded to be a little skeptical about what we hear from our prospects and customers. Read more »

Before The Cold Sets In (Issue 540)

In which we are reminded to engage our clients on what’s top of mind for them right now rather than on what’s top of mind for us. Read more »

A Little Excitement (Issue 531)

In which we are reminded that we need to market (attract attention) before we can sell. Read more »

Question Elegance (Issue 528)

In which we are urged to increase the attention we pay to context in the questions we ask. Read more »

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