I Forgot (Issue 745)
In which we are reminded that clients forget stuff, too, even really important stuff. Our sales jobs include reminding them. Read more »
St. Meyer & Hubbard
Getting Out for a Look Around (Issue 743)
In which we are reminded that mapping an account – major players, points of view, obstacles, etc. – can save us from being blindsided and losing a sale. Read more »
A Mother’s Love (Issue 698)
In which we are reminded that complaints or expressions of interest are not sufficient foundations to pitch. Read more »
Reputation (Issue 676)
In which we are reminded to nurture our reputations on the Web. Read more »
Cave of Wonders (Issue 603)
In which we discuss the opportunities and dangers in calling business prospects before business hours or on weekends and holidays. Read more »
Not Good Enough for Us (Issue 600)
In which we are reminded to learn and use our companies’ positioning language flawlessly. Read more »
Keep It Simple (Issue 599)
In which we are reminded to help our client make decisions by limiting the number of choices to a few. Read more »
We Are Seriously Social.