Building Value, Earning Trust

Develop banker confidence and sense of value

Making the case, “Why consider us!”

Focus: Business-focused sales team members

Main Messages: When prospects pause, making the case, “Why consider us!” Building Value, Earning Trust helps bankers develop confidence and a clear, strong sense that they and their bank products (beyond loans) bring value to the table, engaging business owners to help solve problems.

Learning Points:

  • Coaching value positioning (for sales team leaders, includes four-week implementation plan)
  • Positioning what we do and how we do it to ease business owner race-against-time pressures
    • Grasping the pressures of business owners’ race against time
    • Articulating the impact of our products on business-owner cash flow headaches

Delivery: Half-day classroom session

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