Focus: Business-focused sales team members

Main Messages: When prospects pause, making the case, “Why consider us!” Building Value, Earning Trust helps bankers develop confidence and a clear, strong sense that they and their bank products (beyond loans) bring value to the table, engaging business owners to help solve problems.

Learning Points:

• Coaching value positioning (for sales team leaders, includes four-week implementation plan)
• Positioning what we do and how we do it to ease business owner race-against-time pressures
  • Grasping the pressures of business owners’ race against time
  • Articulating the impact of our products on business-owner cash flow headaches

Delivery: Half-day classroom session