On the Trail (Issue 697)
In which we are urged to get out from behind our desks and go TO our clients to earn their business. Read more »
Barlow Research
Treasures of the Trip (Issue 696)
In which we are encouraged to savor and ask questions that go beyond the obvious. Read more »
Movement in the Mercado (Issue 695)
In which we learn marketing from Mercado merchants’ movement. Read more »
A Time to Plan (Issue 692)
In which we are reminded to take the time to plan calls and meetings, early enough, when it counts. Read more »
Look Up! (Issue 691)
In which we are reminded to look up and ahead, from time to time, amidst our intense focus on sales activities. Read more »
Notes and Cards (Issue 689)
In which we are reminded to be memorable by acknowledging and celebrating clients and network friends. Read more »
Crab Rangoon (Issue 688)
In which we are reminded to build believers by evoking the experience of using our products and services. Read more »
Why Do You Want to Work With Us? (Issue 687)
In which we are reminded to prepare answers to a fundamental client question. Read more »
Decontruction (Issue 686)
In which we are reminded to break our clients complex problems down into components and address the components rather than offering ‘one size fits all’ recommendations that miss underlying issues. Read more »
Feet Keep Moving (Issue 685)
In which we are reminded at mid-year to focus on knocking down the short term objectives in front of us on our way to the year end goal. Read more »
We Are Seriously Social.