Changing the Light Bulb (Issue 889)
In which we are reminded that, on average, most humans WOULD prefer to change rather than suffer. Read more »
talking business with small business
Die, Rather Than Change (Issue 888)
In which we are encouraged to stop “missionary” selling and let go of the prospects who really won’t change. Read more »
What You Do Speaks So Loudly (Issue 887)
In which we are reminded of Ralph Waldo Emerson’s observation, “What you do speaks so loudly I can’t hear what you’re saying.” Read more »
Figures in Speech (Issue 886)
In which we are reminded to speak … simply and slower… when we’re speaking with our clients. Read more »
Window Washers (Issue 844)
In which we are reminded to target and differentiate when we want to “steal” customers from other providers. Read more »
Bow Ties (or Learning to Wear The Brand) (Issue 843)
In which we are reminded, as we’re developing our brands or once we’ve built our brand, to stick with it…consistently. Read more »
Mashed Banannas (Issue 842)
In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »
You Eat Like A Bird (Issue 840)
In which we are encouraged to look back, at a client’s history of decisions and progress, before moving forward with recommendations for next steps. Read more »
Same Old. Same Old. (Issue 839)
In which we are reminded to bring new ideas and “change the mix” a bit with our existing, core clients lest they wander off in search of something new. Read more »
Memorable Headlines (Issue 838)
In which we are reminded to interpret the data we present to clients and prospects in a headline or memorable catch-phrase so that they can remember our selling points. Read more »
We Are Seriously Social.