Painting Pictures to Reduce Uncertainty (Issue 879)
In which we are reminded to reduce the uncertainty people feel about our products or services. Read more »
In which we are reminded to reduce the uncertainty people feel about our products or services. Read more »
In which we are reminded to provide all messy implementation details before we close sales. Read more »
In which we are reminded to spray benefits sparingly when we’re presenting solutions to prospects. Read more »
In which we are reminded to fully educate clients’ team members when their bosses buy our products. Read more »
In which we are reminded to ensure that everyone on our teams is prepared to act on opportunities. Read more »
In which we are reminded that we miss opportunities when we jump to conclusions too quickly. Read more »
In which we are reminded to go where others ain’t when we’re networking or building community. Read more »
In which we reminded to focus prospects on potential bad outcomes if they persist with “business as usual.” Read more »
In which we are reminded to focus on the qualities of our clients’ voices to silence our own. There was a summer night, years ago, when I returned to Woods Hole, Massachusetts on the evening’s last ferry from Martha’s Vineyard. While I was staying with friends in Woods Hole, I had been out on the … Read more »
In which we are reminded that delivery mistakes, even when corrected quickly, cause unwanted disruption. Read more »
We Are Seriously Social.