A Cholesterol Problem (Issue 675)

In which we are reminded to develop our brands and our reputations around something memorable or the one thing we do best. Read more »

What’s New? (Issue 674)

In which we are reminded to anticipate our clients’ questions and prepare for them in advance. Read more »

Relevance (Issue 673)

In which we are reminded that we have to evolve our positioning as market psychology shifts.   Read more »

Prospecting by Example (Issue 672)

In which we are reminded that word of mouth beats calling cold. Read more »

Cabaret (Issue 671)

In which we are reminded that our relationships with clients enable them to hear us more clearly. Read more »

Irritating Rituals (Issue 670)

In which we consider whether our moves at the beginning of sales calls may not be so smooth.   Read more »

Subway Strategy (Issue 659)

In which we are reminded that the best way to attract prospects is to demonstrate our capabilities to them. Read more »

Dragonisms (Issue 658)

In which we are reminded to speak … simply. Read more »

Task Focused (Issue 657)

In which we are reminded that, sometimes, following the cues we’re given trumps the obvious task at hand. Read more »

Close Shave (Issue 656)

In which we are reminded to take our time, patiently prepare and warm our relationships and prospects, before we jump in to anything resembling sales. Read more »