Softening Up Sales (Issue 559)
In which we learn from brilliant event planners how to prepare and engage prospects and customers. Read more »
In which we are reminded to provide credible, specific consequences and benefits to action when we’re playing the “fear and uncertainty” card to book an appointment with a prospect. Read more »
In which we are reminded to reflect on the emotional side of business as well as the facts. Read more »
In which we are reminded to consider the disruption that accompanies change when clients buy our products or services. Read more »
We Are Seriously Social.