Are You Funny? (Issue 1066)
In which we are reminded the clients that we can actually attract may be different than the clients we thought, initially, we wanted. Read more »
bank strategy
Pause… Before Proceeding (Issue 1064)
In which we are encouraged to ensure we’ve identified all the key players and moving parts in a client’s buying process. Read more »
A Good Ride (Issue 1063)
In which we are reminded that our clients’ perceptions of how we worked with them can be just as important as the value of the work we provided. Read more »
Leaning Birch Trees (Issue 1062)
In which we are reminded to understand (before we pitch our solutions) our clients’ goals, competing priorities, and concerns. Read more »
Tell Me About You (Issue 1061)
In which we are reminded to be… you know…. a little more personal. Read more »
A Really Good Question (Issue 1060)
In which we are encouraged to be clear about purpose and value when we meet with clients or prospects. Read more »
The Bake Sale (Issue 1059)
In which we are reminded not to open discussions by offering or hinting at price discount. Read more »
Watering Trees (Issue 1058)
In which we are reminded to nurture valuable mature account relationships while we’re tending to the young ones that will provide future growth. Read more »
Memory Reminders (Issue 1057)
In which we are encouraged to do something or give something to new (or existing) clients that will remind them of us and keep us close long after the first sale, project, or transaction. Read more »
Pruning (Issue 1056)
In which we are reminded to remove low value accounts from our books of business so we can concentrate on the best growth opportunities. Read more »
We Are Seriously Social.