Not Good Enough for Us (Issue 600)
In which we are reminded to learn and use our companies’ positioning language flawlessly. Read more »
In which we are encouraged (tight budgets notwithstanding) to continue investing time and money in “getting out a bit” with clients and prospects. Read more »
In which we are reminded to engage our clients in a flow of conversation rather than stopping every two minutes to demonstrate how much we know. Read more »
In which we are encouraged to describe ourselves in terms of the specifics of what we do rather than the titles others give us. Read more »
In which we are reminded to be a little careful before “doing someone a favor.” Read more »
We Are Seriously Social.