The Subway Strategy (Issue 567)
In which we are reminded that the best way to attract prospects is to demonstrate our capabilities to them. Read more »
In which we are reminded to provide credible, specific consequences and benefits to action when we’re playing the “fear and uncertainty” card to book an appointment with a prospect. Read more »
In which we are reminded to reflect on the emotional side of business as well as the facts. Read more »
We Are Seriously Social.