Just Enough Rope (Issue 544)
In which we are reminded to position and sell only what our clients are able to absorb and implement. Read more »
In which we are reminded to be curious – ask for the details rather than being satisfied with high level answers. Read more »
In which we are reminded to engage our clients on what’s top of mind for them right now rather than on what’s top of mind for us. Read more »
In which we are reminded to follow our “broad” questions with very specific questions that tease out the detailed facts we need to propose value-based solutions. Read more »
In which we are reminded that early warning systems are the key to generating timely new ideas for clients or to avoiding trouble. Read more »
We Are Seriously Social.