Positioning Value Archives - Page 11 of 17

Positioning Value

Movement in the Mercado (Issue 695)

In which we learn marketing from Mercado merchants’ movement. Read more »

Stop the Bleeding (Issue 693)

In which we are reminded to maintain a broad view and help our clients solve the problems that are immediate and urgent, whether or not we make a sale in that moment. Read more »

Notes and Cards (Issue 689)

In which we are reminded to be memorable by acknowledging and celebrating clients and network friends. Read more »

Crab Rangoon (Issue 688)

In which we are reminded to build believers by evoking the experience of using our products and services. Read more »

Why Do You Want to Work With Us? (Issue 687)

In which we are reminded to prepare answers to a fundamental client question. Read more »

Future Vision Benefits (Issue 684)

In which we are reminded to paint an inviting vision of the future when we’re positioning our benefits. Read more »

Sight vs. Sound (Issue 678)

In which we wonder, how much should we focus on the physical elements of our sales presentations? Read more »

Reputation (Issue 676)

In which we are reminded to nurture our reputations on the Web. Read more »

A Cholesterol Problem (Issue 675)

In which we are reminded to develop our brands and our reputations around something memorable or the one thing we do best. Read more »

What’s New? (Issue 674)

In which we are reminded to anticipate our clients’ questions and prepare for them in advance. Read more »