Positioning Value Archives - Page 13 of 19

Positioning Value

Expertise So Clear… (Issue 706)

In which we ask ourselves the question, once again, “what is our differentiating, dominating expertise?” Read more »

I Want An Opinion (Issue 699)

In which we are reminded that, frequently, it’s our expertise rather than the products we sell that earn us clients and commissions. Read more »

On the Trail (Issue 697)

In which we are urged to get out from behind our desks and go TO our clients to earn their business. Read more »

Movement in the Mercado (Issue 695)

In which we learn marketing from Mercado merchants’ movement. Read more »

Stop the Bleeding (Issue 693)

In which we are reminded to maintain a broad view and help our clients solve the problems that are immediate and urgent, whether or not we make a sale in that moment. Read more »

Notes and Cards (Issue 689)

In which we are reminded to be memorable by acknowledging and celebrating clients and network friends. Read more »

Crab Rangoon (Issue 688)

In which we are reminded to build believers by evoking the experience of using our products and services. Read more »

Why Do You Want to Work With Us? (Issue 687)

In which we are reminded to prepare answers to a fundamental client question. Read more »

Future Vision Benefits (Issue 684)

In which we are reminded to paint an inviting vision of the future when we’re positioning our benefits. Read more »

Sight vs. Sound (Issue 678)

In which we wonder, how much should we focus on the physical elements of our sales presentations? Read more »