clarity advantage

Recalculating Route… or How I Learned To Stop Winging It (Issue 770)

In which we are reminded that “winging it” in sales calls without maps of the bigger picture frequently ends in our getting lost.. and losing opportunity. Read more »

Bread on the Table (Issue 769)

In which we are reminded that even short call plans help us produce better results than no plans at all. Read more »

Slow Turners (Issue 768)

In which we are reminded that some people need more time to decide, and we should engage with others while they do.   Read more »

Get Out Of Our Heads (Issue 767)

In which we, those of us who are introverts,  are reminded to get out of our heads to engage with others at all possible moments. Our first winter in the city of Cambridge. After last night’s swirling Nor’easter drove snow off the ocean through the Boston Harbor, this morning broke clear, still, and cold. While … Read more »

Ask First… (Issue 765)

Yet one more time… In which we are reminded to clarify before we pitch Read more »

Conversation Starter (Issue 764)

In which we are reminded that conversations with strangers are easier than we make them… if we would just start. Read more »

Swimming in Sauce (Issue 763)

In which we are reminded to close the gap between “marketing hype” and what our product teams actually deliver. Read more »

When the Baby’s Ugly (Issue 761)

In which we are reminded not to call another person’s baby ugly… even if…. Read more »

Layers of Flavor (Issue 760)

In which we are challenged to communicate the experiential aspects of our products to distinguish them and stimulate client hunger for them. Read more »

Are You Good Enough They’ll Call You? Issue 757

In which we are reminded that our network reputation for a specific expertise earns us introductions to the people who most need us. Read more »

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