Dust Bunnies (Issue 786)
In which we are reminded that haphazard execution of even small details in a sales process can hurt us. Read more »
clarity advantage
The Curse of Experience (Issue 784)
In which we are reminded to be careful about when we take short cuts to diagnoses based on experience. Read more »
Keep An Eye Out. Ask A Question. (Issue 782)
In which we are reminded: Look up, from time to time, and engage with the people around us. No telling who we will meet. Read more »
Daily Measures (Issue 781)
In which we are encouraged to plan, then track and manage, our sales activities to boost our chances of hitting goals. Read more »
Niche or Get Smoked (Issue 780)
In which we are reminded: Find a niche and specialize… or get smoked. Read more »
Hot Rods (Issue 779)
In which we are reminded that buyers have so many choices that, no matter how much work we invest in differentiating the details of our products, they remember only one or two IF they distinctly stand out. Read more »
The Best Parts First (Issue 777)
In which we are reminded to tell the best parts of our story (i.e. our results, our value) first in three (or fewer) simple sentences. Read more »
Stories Our Clients Tell About Us (Issue 776)
In which we are reminded to ask our clients and prospects to comment on their positive experiences of us on LinkedIn. Read more »
Why Do You Ask???? (Issue 775)
In which we are reminded that very few questions come from idle curiosity. We need to know why. Read more »
Seeing Beyond the Obvious (Issue 773)
In which we are reminded that every client personal detail reveals choices and avenues to insight. “Krokodilo.” Not an every-day word. My best guess: It’s an Esperanto word for “crocodile.” [Esperanto is a constructed language created in the late 19th Century intended to foster harmony between people from different countries and, no, I neither speak … Read more »
We Are Seriously Social.