Amplify the Melody (Issue 1040)
In which we are reminded that our proposals should emphasize one or two ideas clearly to ensure clients can hear them. Read more »
Repeated Consumption (Issue 1038)
In which we are reminded to identify and promote our distinctive qualities so that clients remember us and purchase again and again. Read more »
Five Whys (Issue 1037)
In which we are reminded that we find more benefits that really matter if we ask “why?” more than once. Read more »
Pinballs (Issue 1036)
In which we are reminded that being thoughtful, generating ideas, and adding value, takes time. Read more »
Trigger Warnings (Issue 1035)
In which we are reminded to identify and monitor ‘trigger events’ that tell us when prospects or clients may be thinking about issues with which we can assist. Read more »
Cookies (Issue 1034)
In which we are reminded to put things where they belong and to use checklists before meetings. Read more »
Icy Patches (Issue 1033)
In which we are reminded to anticipate, through pre-call research, the impact of past events on clients or prospects we’re seeing now. Read more »
We Are Seriously Social.