….In which we provide an effective alternative to cold calling prospects for appointments. Which would you rather do? Make 500 cold calls seeking appointments with people you’ve never met and who don’t want to talk to you? Or create a personal marketing program which brings them to you? Read more »
Over my breakfast egg one morning, I read one of my son’s college application essays that boiled down to a bio-physics angst: “If we’re just clouds of electrons hovering together like so many bees in a swarm, what’s the point of anything?” Read more »
Massachusetts high school state soccer tournament. Round of 16. My son’s soccer team, defending state champs, was down 3-1 at the half, having scored only in the last few minutes of the first half. Read more »
Massachusetts high school state soccer tournament. Round of 16. My son’s soccer team, defending state champs, was down 3-1 at the half, having scored only in the last few minutes of the first half. Read more »
From the “I couldn’t make this stuff up if I tried” department, a voice mail received earlier this month: Read more »
From the “I couldn’t make this stuff up if I tried” department, a voice mail received earlier this month: Read more »
In which we are urged to ask our clients “strategic questions” before year end. “I don’t understand why we (this should be read “you, you moron”) left this until the last minute. We … have known for 18 years that our son would be applying to college this month. Why are we…. starting this at … Read more »
In which we consider that managing the yield from our sales activities is an “every month” focus. My son is preparing college applications. With anywhere from three to ten or more students applying for each seat in an entering class, the college application process is my son’s first major sales job. Read more »
In which we consider that managing the yield from our sales activities is an “every month” focus. My son is preparing college applications. With anywhere from three to ten or more students applying for each seat in an entering class, the college application process is my son’s first major sales job. Read more »
….In which we remind ourselves to prepare. A sunny early October morning. Sweating, despite the cool air, a group of about thirty 16 – 18 year old boys sits on bleachers, listening (sort of) to final words from two coaches on whose soccer team they seek to play. Read more »
We Are Seriously Social.