Competitor Links (Issue 751)
In which we are reminded to keep our competitors clearly in view and to distance and differentiate ourselves. Read more »
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Don’t Give A Hoot (Issue 749)
In which we are reminded that dollarizing our value, is an INCREASINGLY essential sales discipline. “Nobody gives a hoot about your products, Nick.” He may have substituted another word or two there, and his intent was clear. I was talking to another business owner about how our respective businesses are faring. “They don’t…really. They’re fine … Read more »
Pantry View (Issue 746)
In which we are reminded that one of the main purposes of our client “discovery” conversations is to help them take a fresh look at how they’re managing their operations. Read more »
Ruthless (Issue 744)
In which we are reminded that we can open up space and boost our productivity by purging “sentimental favorite” clients that provide little value so we can focus on the ones we can grow. Read more »
Social Selling (Issue 741)
In which we are reminded that the value we post on line – our social selling and personal marketing – can take us to markets and people far beyond the local market we serve. THAT’s why we do it. Read more »
Catch Phrases (Issue 740)
In which we are reminded to interpret the data we present to clients and prospects in a headline or memorable catch-phrase so that they can remember our selling points. A sunny early evening, out for a walk to wind down after a desk day. I hadn’t been out long when my mobile phone rang. Forgot … Read more »
Being Social – Attracting Attention (Issue 739)
In which we gain some insight into the workings of the Web and social selling. Read more »
Strawberry Festival – Change of Scene (Issue 738)
In which we are reminded to give our brains a break and change of scene, the better to generate ideas. Read more »
Dirty Work (Issue 738)
In which we are reminded that one of the most important obstacles to sales is our clients’ reluctance to face the dirty work of change after their purchase… and that we can help. My wife and I are about to do the big “D.” Downsizing. We are leaving the home in which we have raised … Read more »
Rocky Path (Issue 736)
In which we are reminded not to be put off when others describe particular clients or prospects as “difficult”. Read more »
We Are Seriously Social.