Short and Cheerful (Issue 496)

In which  we discuss a “short and cheerful” format for distinguishing ourselves from the herd and positioning our value. Read more »

Standing Out in the Crowd (Issue 495)

In which we discuss strategies to draw attention and attract  prospects and referrals. During a training session for branch managers and small business bankers, I shifted the focus from typical networking and prospecting to “attraction marketing” – attracting prospects to you rather than you stalking and chasing them. Read more »

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