Let’s Get A Puppy (Issue 943)
In which we are reminded that, when our clients go “short-term”, we should ask, “What if…?”. Read more »
What’s Been Happening? (Issue 942)
In which we are reminded that price is often, perhaps even predominantly, not the reason that our prospects defer or decline our offers. Read more »
Missing The Point (Issue 941)
In which we are reminded to look at the outcomes our clients are seeking to achieve (in addition to understanding what they’re asking for). Read more »
Hacking In (Issue 940)
In which we are reminded that patient research about prospects is a critical element of “getting in”. Read more »
Assessing Buyer Risk Appetites (Issue 939)
In which we are encouraged to explore the bigger picture of what our clients seek to maximize or minimize in purchasing our services. Read more »
We Are Seriously Social.