My Fitness Pal (Issue 960)

In which we are reminded to identify and track performance on the activities that lead to our goals. Read more »

Learning From Buyers’ Red Lights (Issue 959)

In which we are reminded to learn from buyers’ “red lights” in the sales process. Read more »

Tell Me How You Do It (Give Me Comfort I’ll Get The Promised Result) Issue 958

In which we are reminded that, for high stakes purchases, revealing our methods may be more important than emphasizing our product or service benefits. Read more »

No Sail (Issue 957)

In which we are reminded there’s no point in selling to people who aren’t buying, hoping they will. Read more »

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