At the 2025 Small Business Banking Conference,  Clarity president Nick Miller hosted Webster5 Senior Retail Banking Officer  Brian McEvoy in a discussion of community bank opportunities to grow their small business books of business.

Since competition for small businesses’ deposits, loans, fee income, and community connections has never been tougher. the conversation focused on winning and retaining small business relationships at the community level including: How small business owner expectations of community banks and credit unions are changing; the profitable opportunity for community banks and credit unions;  how to define and integrate high-touch relationship banking with modern digital capabilities; where smaller institutions can differentiate most effectively; and how to prepare and deploy staff to support growth in this critical segment.