In which we are reminded to build believers by evoking the experience of using our products and services. Read more »
In which we are encouraged to choose mid-range targets to guide us so we’re not distracted by daily swirling. Read more »
In which we are reminded not to fall for the bait of taking an order just because the customer asked for it. Read more »
In which we are reminded that starting conversations with complete strangers can be easy if we can find common interests. Read more »
In which we are reminded that, when we’re asking people for referrals and introductions, it’s best to say specifically who or what we’re looking for. Read more »
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