The bank’s objectives for the initiative include: Different results (more C&I loans and deposits plus deeper relationships, faster); a sustainable structure for sales leadership and sales management; and long term development of skills focused on deposit gathering, relationship building, full relationships (deposits, C&I),  prospecting, call preparation, relationship management, joint calling across business lines,  pipeline management.

A pilot project is currently underway. Full rollout is expected to begin in August, 2019.