In which we are reminded, when our services require clients to change beliefs or business practices, to start them off small (pilots, etc.) so they become familiar and buy in to the change. Read more »
In which we are reminded that sometimes, even when danger is present or approaching and we can help, we can’t force clients to buy. We have to prepare ourselves and wait for them. Read more »
In which we are reminded that, when competing with skilled practitioners: If we mis-time the start, whether sail boat race or sales cycle, it’s very hard to make up ground. Read more »
We Are Seriously Social.