More Than A Gut Feel (Issue 486)
In which we are reminded that to sell our value, rather than defend our cost, we must be able to quantify the value we’re selling. Read more »
Managing Sales Process
Something to Talk About (Issue 485)
In which we consider a practical strategy to connect with our prospects if we’ve not walked in their shoes. Read more »
The Value of a Nice Ride (Issue 482)
In which we are reminded that our greatest value and differentiation comes from “how” we do what we do rather than from the products we sell. Read more »
Turning Over New Leaves (Issue 481)
In which we discuss strategies to reduce rejection (and feeling down about it) in prospecting. Read more »
Next Steps (Issue 480)
In which we consider broadening our “next steps” questions to reduce objections and accelerate implementation of solutions. Read more »
Attract to Retain (Issue 479)
In which we are reminded that retaining customers is a process of continual attraction. Read more »
Playing to Space (Issue 476)
In which we consider a parallel between soccer tactics and performing as trusted advisors to our clients. Read more »
What’s New? (Issue 474)
In which we discuss the importance of taking new ideas and new perspectives to our clients to keep them coming back. Read more »
Selling Past No Close (Issue 473)
In which we consider what to do when we run into someone who has no need, no hurry, or no money. From the “you probably had to be there and I will give it a shot anyway” department: Read more »
Grapes (Issue 472)
In which we are reminded to speak benefits rather than features… And to slow down. Read more »
We Are Seriously Social.