Product Pushing? (Issue 930)
In which we are reminded that pushing product or restricting client choices aren’t, by definition, bad practices. Read more »
Positioning Value
How Would I Know? (Issue 922)
In which we are reminded it’s useful to know how our clients usually handle situations AND their buying criteria before making a recommendation. Read more »
Ceraldi (Backstories) Issue 918
In which we are reminded that, to a great extent, it’s our backstories that make us special. Read more »
Eggplant Parm (Issue 913)
In which we are reminded to develop one point, at least, that makes us easily memorable. Read more »
Bear Defense (Issue 912)
In which we are reminded to help our clients anticipate and prepare for yet-unseen future challenges. Read more »
The “Short” Personal Story (Issue 911)
In which we are reminded to craft short versions of our personal stories that prompt conversation. Read more »
Compère Lapin (Issue 908)
In which we are reminded that personalized attention to small details can make us memorable. Read more »
Cheering Section (Issue 904)
In which we are reminded that our post-purchase encouragement to our clients can make a big difference in their implementation experience and their commitment to future purchases. Read more »
Engaging New Friends (Issue 896)
In which we are reminded that people “out there” are reading what we write on line…. Really! Read more »
What You Do Speaks So Loudly (Issue 887)
In which we are reminded of Ralph Waldo Emerson’s observation, “What you do speaks so loudly I can’t hear what you’re saying.” Read more »
We Are Seriously Social.