Planning to Maintain Momentum (Issue 543)
In which we are reminded to plan ahead to maintain our momentum to finish this year strong and prepare for 2012. Read more »
In which we are reminded to engage our clients on what’s top of mind for them right now rather than on what’s top of mind for us. Read more »
In which we are reminded to follow our “broad” questions with very specific questions that tease out the detailed facts we need to propose value-based solutions. Read more »
In which we are reminded that early warning systems are the key to generating timely new ideas for clients or to avoiding trouble. Read more »
In which we are reminded that our clients make decisions to change based on a broader set of factors than cost savings and that, sometimes, cost savings isn’t even first on the list. Read more »
We Are Seriously Social.