Barlow Research

Mashed Bananas

In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »

Behind the Story

In which we are reminded to look carefully at details behind the narratives our clients are selling to us. Read more »

Small Details (Issue 1142)

In which we are reminded to get the small details right, on brand and on purpose. Read more »

Chickpea Burger (Issue 1141)

In which we are encouraged to avoid brand or reputational damage by guiding clients toward what we do best and away from our weak elements. Read more »

(Please Don’t) Keep Me Waiting (Issue 1140)

In which are reminded to not to leave clients and prospects in suspense when they’re waiting for our responses, proposals, or deliverables. Read more »

Boom Box (Issue 1139)

In which are reminded that, first, we have to attract prospects’ attention. Read more »

Different Strums (Issue 1138)

In which we are reminded that the methods that we use to sell one client may not be the right methods to use for another that looks just like them. Read more »

Articulation (Issue 1137)

In which we are reminded to speak so we can be easily understood. Read more »

Emily’s Hip (Issue 1136)

In which we are reminded that, in team or group selling, it’s helpful to have someone in the group step up as the leader to set the tempo. Read more »

Transmitters (Issue 1135)

In which we are reminded to increase our reach through “transmitters” in our networks. Read more »

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