Pathways Oft Ignored (Issue 794)
In which we are reminded that, when we need internal leverage to move sales forward, our clients’ assistants or admins may have the best networks of all. Read more »
Barlow Research
Remember When We… (Issue 788)
In which we are encouraged to remind our clients, from time to time, all that we’ve done for them. Read more »
Dust Bunnies (Issue 786)
In which we are reminded that haphazard execution of even small details in a sales process can hurt us. Read more »
Keep An Eye Out. Ask A Question. (Issue 782)
In which we are reminded: Look up, from time to time, and engage with the people around us. No telling who we will meet. Read more »
Daily Measures (Issue 781)
In which we are encouraged to plan, then track and manage, our sales activities to boost our chances of hitting goals. Read more »
Niche or Get Smoked (Issue 780)
In which we are reminded: Find a niche and specialize… or get smoked. Read more »
Hot Rods (Issue 779)
In which we are reminded that buyers have so many choices that, no matter how much work we invest in differentiating the details of our products, they remember only one or two IF they distinctly stand out. Read more »
Forget Me Not (Issue 778)
In which we are reminded to “follow the check list” as we’re closing sales or finishing projects. Read more »
The Best Parts First (Issue 777)
In which we are reminded to tell the best parts of our story (i.e. our results, our value) first in three (or fewer) simple sentences. Read more »
Stories Our Clients Tell About Us (Issue 776)
In which we are reminded to ask our clients and prospects to comment on their positive experiences of us on LinkedIn. Read more »
We Are Seriously Social.