An Early Lesson (Issue 539)
In which we are reminded to focus first on relationship and value demonstration, then on the commissionable task. Read more »
In which we are reminded to follow our “broad” questions with very specific questions that tease out the detailed facts we need to propose value-based solutions. Read more »
In which we are reminded that we need to market (attract attention) before we can sell. Read more »
In which we are reminded that our clients make decisions to change based on a broader set of factors than cost savings and that, sometimes, cost savings isn’t even first on the list. Read more »
In which we are reminded that the heart and art of sales is understanding and working our prospects’ desires and feelings. Read more »
In which we are reminded to look for what’s different in the companies we call on rather than for what’s the same. Read more »
In which we are reminded that bringing cookies(or some attention) to the receptionist may not be a waste of time after all. Read more »
We Are Seriously Social.